Call of Duty is a big franchise, and on its first day, Black Ops made a lot of money. In related news, the sun is expected to rise tomorrow.
The Call of Duty franchise sells big; it’s practically a license to print money. “Yes, we gathered that,” I can hear you saying. What many of you might not know is that Black Ops sold 5.6 million copies in North America and the United Kingdom. On its first day. Making it the largest entertainment launch in history, beating Halo, Avatar, the prior Call of Duty game, and, well, everything.
An Activision press release told a group of investors that Black Ops has made “approximately $360 million in North America and the United Kingdom alone in the first 24 hours of its release, as compared to last year’s estimated day-one sell-through of $310 million for Call of Duty: Modern Warfare® 2 in North America and the United Kingdom, according to internal Activision estimates.”
A lot of people, including me, were wondering whether or not the Call of Duty franchise could continue after that whole mess last year with Infinity Ward being all but gutted from the inside out. As it turns out, it can, and will, survive, despite all of the bad press the previous game had. I’m not even really sure if reviewers’ opinions matter at this point, because everybody’s already bought the damn thing. Then again, after all the balance issues Modern Warfare 2 had, I’m not surprised everyone’s switching to Black Ops.